Our goal is to ensure that Monopoly remains a top-of-mind choice for board gamers, offering numerous opportunities and variants to explore.Ĭan you elaborate on Hasbro's focus on the Indian market and its efforts to introduce home-grown games and toys? What unique elements do these products bring to the market? While Monopoly is a global brand, our emphasis lies in resonating with local teams and audiences, making the game relevant and topical. Last year, we extended this approach to include vernacular languages like Tamil, Telugu, Malayalam, and Kannada, with city spaces representing local cities from each state. This led to the creation of Monopoly India Edition, featuring Indian cities, as well as the launch of the Hindi version. While some product concepts have global appeal, we continually seek opportunities to connect the brand with local audiences. Monopoly is a key focus for us, driven by innovation and tailoring to local markets. We spoke to Lalit Parmar, country manager, Hasbro India, to delve into the board game company's strategy behind new launches, its approach to incorporating local languages, plans for the festive season, and its roadmap to boosting revenue.Īs you've decided to expand the product portfolio, could you discuss the process of identifying and launching variants like Monopoly Cricket, and how it aligns with Hasbro's plans for India?

Monopoly Cricket aims to unite people for moments of fun and camaraderie, and its introduction coincides with the cricket fever sweeping the nation during the ongoing ICC World Cup 2023.Ĭonceptualised by League Brand Partners, the film aims to blend India's cherished sport, cricket, with the iconic Monopoly game. This game is conceived and manufactured in India, highlighting a commitment to local sourcing and production. Hasbro has announced the launch of Monopoly Cricket and has rolled out a campaign for the same.

Cricket make quick pay